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Discover the latest insights, strategies, and trends with our blog to stay ahead in the ever-evolving world of Marketing.

Thrilled and honored as Avante Strategies earns recognition for our brand strategy prowess.

What is an umbrella brand and when does a company need to have it?

How should brands allocate a budget between brand marketing and performance marketing respectively?

How does “bubble tea” or “boba” remain trendy after 40 years and will this bubble burst any time soon?

What is mobile attribution and why is it important in mobile marketing?

Isn’t Target Audience the same as Audience Persona? What’s the difference and why are both important for a marketer?

What's the difference between "Customer Value Proposition" and "Unique Selling Proposition", and why are they important for a brand?